It was back in 1983 when Forty Winks was established and born. The parents were six bedding retailers from the state of Victoria in Australia. They decided that if they would unite, that they could take over the bedding industry by storm. That decision would change their lives and that of many others forever. After all, look at where they are today: the number one bedding retailer and sleep expert brand in Australia. By 1993, they were already crossing the first state border into Queensland. Just two years later in 1995, they most important milestone occurred. Forty Winks had become a franchiser, which meant that all of a sudden they were running, operating and owning 34 stores! This included States like New South Wales as well. In fact, but the early 2000s, they had officially become a nation wide brand as they expanded into Western Australia and South Australia by storm. Rapidly the amount of stores has risen up to 94 by 2010. And just recently, in April 2018, Forty Winks proudly announced that they had opened their 100thstore.
One of the special items that you can find at Forty Winks are latex mattresses from A.H. Beard. The reason that they are special are two fold. First of all, they are made by local manufacturers in Australia. And most of all, they are made with pure Vita Talalay latex inside. Each latex mattress, latex mattress topper and latex pillow with Vita Talalay inside is made of 100% natural latex – nothing more and nothing less. No artificial additives, fillers or chemicals are used whatsoever.
One often forgets that we spend about 8 hours a day in bed. This is equal to a third of your life if you scale it up! That is why it is so important to sleep on a healthy surface, such as a latex mattress with Vita Talalay inside.