It took Forty Winks only 10 years to make their biggest step of becoming the number 1 mattress and bedding brand come true. They opened their doors for the first time in 1983. A group of 6 mattress and bedding retailers decided that working together to achieve the same goal is the best way to go. At first, there were only a few stores. However, in 1993, the Forty Winks brand become franchisers. This was in important step as the brand immediately boosted itself to having 34 retailers across Australia. However, it would take another decade for them to become a nationwide mattress retail brand. At this point, they were spread across Victoria, New South Wales and Queensland. In the early 2000s, they had finally made it. They had managed to also cover Western Australia and South Australia, which meant that they were officially nationwide. The good news did not stop here. In fact, they had become one of Australia’s most iconic brands by that time. This is also why they have latex mattresses.
The success of Forty Winks is based on two very important factors. The first is excellent customer service. In fact, all employees must undergo numerous trainings regularly. This way they can maintain and grow their knowledge and expertise of the bedding industry. They have to know everything there is about the different products, the features, as well the respective underlying technologies behind each feature. Furthermore, they also had to keep up-to-date of the latest innovations. This way they will never fall behind. The second important factor are the high quality products. Forty Winks solely offers mattresses and bedding products from the best brands in the world. This is also why they have latex mattresses with Vita Talalay latex inside. You will find the natural comfort material inside products from A.H. Beard.